NOVARTIS
Winning over pet owners with wit and charm.
![](http://seejohndesign.com/wp-content/uploads/2017/08/Capstar-ID.jpg)
![](http://seejohndesign.com/wp-content/uploads/2017/09/Novartis-Dog.jpg)
CLIENT:
Novartis
Ā
SERVICES:
Branding
Packaging
Point of Sale
Novartis designed CapStarĀ® to have an immediate impact on fleas. Packaging engaged pet owners with images of pets impressed by Capstar’s immediate results. Color coding and a careful heirarchy of information makes choosing the right product easy for pet owners.
The Capstar logotype features a shooting star with a subtle arrow illustrating how it targets fleas. Why so straightforward? Because even though it’s delivered with a dose of humor, Capstar is serious medicine for pets!
Work done with the creative team at Clear Blue
![](http://seejohndesign.com/wp-content/uploads/2017/08/Novartis-Packaging-Wide.jpg)