NOVARTIS
Winning over pet owners with wit and charm.
CLIENT:
Novartis
SERVICES:
Branding
Packaging
Point of Sale
Novartis designed CapStar® to have an immediate impact on fleas. Packaging engaged pet owners with images of pets impressed by Capstar’s immediate results. Color coding and a careful heirarchy of information makes choosing the right product easy for pet owners.
The Capstar logotype features a shooting star with a subtle arrow illustrating how it targets fleas. Why so straightforward? Because even though it’s delivered with a dose of humor, Capstar is serious medicine for pets!
Work done with the creative team at Clear Blue
