Turning the aisle into a brand statement.
Point of Sale
Levolor needed to make a strong statement about the value of its brand inside the big box store that was its primary channel. Faced with competition from private brands, Levolor wanted to re-establish itself as the market leader in blinds, and in the process, promote it’s custom sizing system that provides a customer with a custom fit without having to special order. Each package featured product lifestyle images and color coding with clear communiction of critcal information made shopping for blinds easier.
Using a refreshed oversized identity on a dark field turned the aisle into a brand dominant billboard.
Work done with the creative team at Clear Blue
Common information to each blind in the category was included on the master cartons. A label indicating the specific size information and color coding was applied to the master carton for packaging that looked great and saved money!