NOVARTIS

Winning over pet owners with wit and charm.

CLIENT:

Novartis

Ā 

SERVICES:

Branding

Packaging

Point of Sale

Novartis designed CapStarĀ® to have an immediate impact on fleas. Packaging engaged pet owners with images of pets impressed by Capstar’s immediate results. Color coding and a careful heirarchy of information makes choosing the right product easy for pet owners.

The Capstar logotype features a shooting star with a subtle arrow illustrating how it targets fleas. Why so straightforward? Because even though it’s delivered with a dose of humor, Capstar is serious medicine for pets!

Work done with the creative team at Clear Blue